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KFC Joins McDonald's in the Celebrity Meal Game (Move Over BTS)

It involves a certain Grammy-nominated rapper.

The age of the celebrity meal shows no signs of winding down any time soon. 

It truly began in 1992 when McDonald's  (MCD) -  and basketball legend Michael Jordan collaborated to , a Quarter Pounder with pickles, onions, bacon and barbecue sauce. 

It was popular at the time but, over the following three decades, was largely a one-off phenomenon.

It was only over the last few years that we have started to see these types of collabs spring up from every corner -- from the "Timbiebs" donut holes that Canadian Restaurants Brands International  (QSR) -  Tim Hortons  Justin Bieber to the McDonald's and  or the "Hottie Sauce" that Popeyes Meghan Thee Stallion.

What's The Celebrity Meal This Time?

The latest celebrity meal comes from Kentucky Fried Chicken and Grammy-nominated rapper Jack Harlow. With over 6.5 million followers on Instagram, the 24-year-old Kentucky native is a breakout rap star whose fast food chain collaboration was only a matter of time.

The principle of the celebrity fast food meal is that it includes a few popular items with an unconventional pairing or condiment picked by the star. In his case, the Jack Harlow Meal includes a KFC Spicy Chicken Sandwich, Secret Recipe Fries, macaroni and cheese with a side of ranch and a cold lemonade.

The meal was designed after Harlow visited the Yum! Brands  (YUM) - -owned fried chicken chain's headquarters in Louisville and worked with testers to create a meal that he would want to eat.

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It is also served in custom packaging that puts a drawing of Harlow's face on the KFC's signature red-and-white containers.

Available from June 4 in Atlanta and June 6 nationwide, the meal is meant to play up the fact that both Harlow and KFC come from Louisville.

"Growing up I always dreamed of being the biggest artist to come from Kentucky," Harlow wrote on his Instagram account on Friday. "Now I'm teaming up with @KFC, the biggest brand to come out of Kentucky. For the next year, we're gonna do some big things together."

in March 2022.

But while celebrities have always served as promoters of certain brands, the celebrity meal is what has been seeing truly skyrocketing popularity over the last two years. 

Particularly with younger consumers, seeing a meal designed by a face they like to listen to pushes them to want to try it in a way that no product alone could do.

in April. "They begin to associate that celebrity with the brand, and they want that junk food even when it’s not being directly advertised to them."